, Thailand

Thai JV in talks with Taco Bell to expand in four markets: report

Siam Taco plans to open five more Taco Bell in Bangkok and other cities after opening four stores since 2018.

Taco Bell’s franchisee in Thailand is in talks with the US-headquartered chain to to bring the taco brand in Cambodia, Laos, Myanmar and Vietnam, the Bangkok Post reports.

The joint venture by Thoresen Thai Agencies and CM Capital was awarded with the right to operator the taco chain in Thailand last year, the second Southeast Asian market to introduce the brand after launching in the Philippines.

Currently, the company operates four Taco Bell restaurants in Bangkok, and a fifth store will launch this weekend, the report noted. Siam Taco director Chalermchai Mahagitsiri plans to open five more restaurants in the city and its peripheries.

Furthermore, new restaurants under the Thai joint venture are scheduled to open in Indonesia and Malaysia in 2020.

Taco Bell opened 67 new restaurants in 13 countries in Q3, based on Yum! Brands’ latest earnings report.

Read full report here

Photo Credit: Taco Bell Thailand Facebook

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