Tim Hortons China opens 300th store
The business, through a merger, is set to go public.
The operator of Tim Hortons in China has opened its 300th store in the country, as it inches towards plans to go public through a merger with blank-check company Silver Crest Acquisition Corporation.
The milestone store in Tianjin was celebrated with 500 guests who visited on opening day, which also marked the launch of a national "Tims 300" marketing programme.
Tims China boasts three store formats with digital ordering in-store and via delivery representing more than 70% of total revenues.
With this latest opening, Tims China says it has more than doubled its store count since the start of 2021.
"The opening of our 300th store is both a proud moment for all of us, as well as a major milestone for the Tim Hortons brand. By providing high-quality food and drink at great prices, we are well-positioned to be an emerging coffee champion in China," said Yongchen Lu, CEO of Tims China.
