Tim Hortons inks franchise deal in Thailand
A localised food menu is expected to be featured in the market.
Tim Hortons announced it has entered into an exclusive master franchise and development agreement to develop the brand in Thailand.
The deal was made with the WeEat Company, which is part of the Wattanavekin family group of companies.
"Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country,” Tim Hortons president Alex Macedo said in an announcement.
Tim Hortons is confident it can replicate in Thailand its recent performance in other international markets by featuring its core hot and cold beverage platform, a localised food menu and prominent Canadian branding in the restaurant design.
"We are proud to partner with Tim Hortons to launch and develop this great brand in Thailand. We look forward to opening the doors of our first Tim Hortons restaurant and sharing Canada's favorite coffee with our guests," WeEat Company CEO Nick Wattanavekin said.
Tim Hortons has more than 4,800 outlets globally.
Photo credit: Tim Hortons Facebook
