Press photo / Sides

UK-born fried chicken chain Sides plots Asia and Middle East rollout

Sites have been secured in Kuala Lumpur, Sentosa Island, and Dubai.

UK-born fried chicken chain Sides is expanding into Asia and the Middle East, with plans to open four new outlets in India, Malaysia, Singapore, and the UAE.

Sites have been secured in Kuala Lumpur, Sentosa Island, and Dubai.

The move follows the company’s first international launch in Singapore in June 2025, which marked its initial step outside its home market.

Sides was launched in 2021 by the Sidemen, a British YouTube collective, in partnership with Scotland-based Hero Brands.

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