,Vietnam
3 views

Vietnamese chain TNI King Coffee makes U.S. debut, eyes 100 stores by 2022

This is the brand’s second international store after South Korea.

Vietnamese brand TNI King Coffee announced the opening of its first U.S. cafe, marking the start of an ambitious expansion plan by 2022.

Located in Anaheim, California, the coffee shop’s layout is designed to combine “East-meet-West” culture, and has a grab-and-go area.

The company said it plans to open an additional 20 stores this year and 100 stores by 2022 in the United States through franchising.

TNI King Coffee boasts an extensive range of traditional Vietnamese coffee, various meal options across all traditional dayparts and a retail range from instant coffee to ground and whole beans coffee.

"The opening of the first restaurant in the United States marks a strong development of TNI King Coffee in the world market," TNI King Coffee founder and CEO Le Hoang Diep Thao said in a media release.

Prior to the U.S. entry, the business already operated more than 50 outlets in Vietnam and South Korea.

In 2020, TNI King Coffee, also a coffee distributor, said it expanded from 60 countries to more than 120 countries and territories. Revenue and market share increased by 200%, with the Russian market growing by up to 350% despite the pandemic.

Get QSRMedia Asia in your inbox
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The country’s health ministry said the government will review the measures in two weeks.
The upcoming opening will also be the brand’s Southeast Asian debut.
The commemorative store is located on Des Voeux Road in Central.
A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.
The fast food conglomerate partnered with DoubleDragon Properties Corporation.
Deliveroo customers will be the first to avail of the item
Restaurants' sales were up 89.5%.
The group said take-out sales and government subsidies helped.
Delivery Hero has been trying to sell Yogiyo in order to acquire Woowa Brothers.
The outlet features a 168-seater space with 9 food stalls. 
There are currently 16 Shacks open in the market.