Photo from Unsplash by Tim Mossholder.
Chinese tea brand Heytea announces US entry
The brand has over 3,000 outlets in China.
Heytea has announced that it will open in the US.
The brand’s first outlet will open in the heart of Broadway, in Midtown. New York landmarks such as Times Square, the Empire State Building and Madison Square Garden are within a 10-minute walk.
Heytea will offer three categories of its foundational products: Refreshing Real Fruit Teas, Real Dairy Milk Teas, And Refreshing Finest Teas. Offerings such as Very Grape Cheese (Original), Very Grape HEYTEA (Original), Mango Grapefruit Sago, Roasted Brown Bobo Milk (Original), and Regal Aqua Green Jasmine Cheese (Original).
The pricing ranges from $3.99 to $7.49 (excluding additional toppings) with an average pre-tax price of $6.33.
"As the initial entry point for HEYTEA into the U.S. market, New York City holds extraordinary significance for the growth of our brand. By providing high-quality products and services, we aspire to deliver a joyful brand experience to consumers in NYC and beyond, contributing to the ongoing development of the U.S. tea industry,” said Yujia Gu, VP of Strategy at Heytea.
Founded in 2012 in Jiangbianli, Guangdong Province, China, Heytea said it was the first brand to introduce fresh tea leaves and premium milk instead of instant tea powder and artificial additives to create cheese tea, a sweet cheese or ice cream flavoured foam that sits on top of an ice-cold tea.
