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Jollibee to introduce Vietnamese chain Pho 24 in Philippines
The giant is bringing Pho 24 to the Philippines through its wholly-owned unit Fresh N’ Famous Foods, Inc.
According to The Standard, Jollibee said in a disclosure to the stock exchange wholly owned unit Fresh N’ Foods Inc. would introduce PHO24, which serves traditional Vietnamese dishes with rice noodles as its core products.
SuperFoods Group, one of Jollibee’s joint ventures operates Pho 24 outlets in Macau, Hong Kong and Vietnam. SuperFoods Group also handles other brands within the Jollibee Group such as Highlands Coffee and Hard Rock Cafe.
