Jollibee ranked as second-fastest growing brand in 2024

It has a brand value of 51% to $2.3b.

Philippine fast-food giant Jollibee was recognised as the second fastest-growing restaurant brand in the world, according to an annual survey by Brand Finance.

The brand scored 51% to $2.3b in brand value, ascending from rank 20 to rank 17 in this year’s Global Restaurant Rankings.

Jollibee Group President and CEO Ernesto Tanmantiong thanked their loyal customers for the love they have shown the brand, allowing them to grow further and reach more people.

"Being ranked as the second fastest growing brand in the world validates the effective work of all the leaders and teams of Jollibee—past and present—whose commitment to the brand and its customers has helped drive the brand's sustained growth over the years,” Tanmantiong said.

As of January 2024, Jollibee has 1,668 restaurants across 17 countries. Recently, the brand opened its 100th restaurant in North America.

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