Press photo / Little Caesars

Little Caesars unveils new snack in Super Bowl LIX ad in the US

The brand is the official pizza sponsor of the NFL.

Little Caesars will feature a new ad that features Emmy winner Eugene Levy and the all-new Bacon & Cheese Crazy Puffs.

The 30-second spot showcases Eugene Levy in a hilarious, jaw-dropping moment of astonishment where the irresistible flavor of Crazy Puffs causes his iconic eyebrows to comically disappear.  Adding to the fun, Levy’s daughter, Sarah Levy, also known for her role in the Emmy-winning series Schitt’s Creek, makes a cameo, infusing the ad with a playful family dynamic.

Little Caesars is the official pizza sponsor of the NFL.

Little Caesars teamed up with its creative agency of record, McKinney, to develop this year’s commercial creative.

Little Caesars was founded by Mike and Marian Ilitch as a single, family-owned restaurant in 1959 and is headquartered in downtown Detroit, Michigan. It is the third-largest pizza chain in the world, with restaurants in each of the 50 U.S. states and 29 countries and territories

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