, Malaysia

Chatime Malaysia to sue Loob Holding over brand misrepresentation

Loob Holding’s official website allegedly indicated that Chatime was renamed to Tealive.

According to Free Malaysia Today, it was done through headlines on the Loob Holding official website, particularly two headlines – ‘Chatime renamed as Tealive’ and ‘Tealive replaced Chatime’.

CMSB had given Loob Holding one year to rectify the matter but the two headlines remained on the website.

“These misleading statements from Loob Holding have cost us our goodwill and our brand, as such we felt obliged to address the confusion and safeguard Chatime’s reputation in both Malaysia, as well as at an international level,” said Chatime Malaysia executive director Widayu Latiff.

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