LEGAL | Staff Reporter, Thailand

Dairy Queen Thailand eyes 1,000 stores by 2023

The ice cream chain’s franchisee plans to launch more food trucks and bolster their delivery services.

Dairy Queen Thailand has expressed plans to double their sales growth to ฿4.8 million (US$151,200) and store count to 1,000 in the next four years.

As reported by the Bangkok Post, the franchisee of the ice cream chain Minor DQ Ltd aims to open 40 outlets in 2019. They said that this will bring their store count to 540 by year-end. The company is also looking to boost their sales by 23%.

Another part of their expansion plan is to launch food trucks and increase their focus on delivery.

Photo credit: Dairy Queen Thailand Facebook

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