LEGAL | Staff Reporter, Thailand

Dunkin' Donuts Thailand operator Mudman to apply rebranding changes to attract more customers

The company also plans to introduce more offerings and combo meals.

Operator of Dunkin Donuts in Thailand Mudman has announced that they will adapt to the recently announced change in its name where they will be known as only “Dunkin” by 2019.

According to a report by Bangkok Post, the cited reason is to attract more millennials and office workers. It also aims to let their customers know that there’s always something new to anticipate in the brand.

The company is also currently working on having the brand focus on their coffee business as a strategy to stay ahead of the increasing competition in Thailand.

(Photo credit: Dunkin Donuts Thailand Facebook)

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.