The chain’s 130 new store openings were key in its growth.
Chinese hotpot restaurant chain Haidilao saw growth in sales by 59.3% to RMB11.7bn (approx. USD1.66bn), for the first half of 2019, compared to the same period last year.
Haidilao cited new store openings as the driver of their sales. The chain opened 130 new restaurants in the first half of the year, increasing the network of 466 restaurants in December last year, to 593 restaurants in 30 June.
Haidilao’s delivery business increased by 40.9% to RMB187.9m (approx. US$26.5m), compared to RMB133.4m (approx. US$18.8m) of the same period last year.
The chain has locations in China, Taiwan, Hong Kong, South Korea, Japan, the United States, Canada, the United Kingdom, Vietnam, Malaysia and Australia.
The company said in a statement that they optimize operation management and enhance the guest’s dining experience through the “customer satisfaction” and “employee efforts” perspectives.
Haidilao said they served more than 109 million customers in the given period.
Besides new store openings in the first half, Haidilao has also rolled out new technology in their restaurants by including robotics and new generation machinery in its kitchens and deploying robot waiters in 179 restaurants.
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