, Thailand

Thailand's largest oil company plan US$1.3 billion investment to make Cafe Amazon a global brand

PTT wants the coffee chain to open 20,000 stores.

Thailand's biggest oil company is planning a US$1.3 billion investment over the next five years to build its Cafe Amazon franchise into a global brand.

Nikkei Asian Review reports that PTT Oil and Retail aims to open 20,000 branches around the world. "We aim to build the Cafe Amazon into a top-10 global brand over the next five years," Jiraporn Khaosawas, chief executive of PTT Oil and Retail said.

Cafe Amazon currently operates 2,300 branches in Thailand, Laos, Cambodia, the Philippines, Myanmar and Japan. Through franchise partnerships, the group is also looking the take the brand into the Middle East, China and other countries in the regions.

(Also read: What's driving the brewing coffee war in China?)

(Photo credit: Cafe Amazon Facebook)

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!