Yoshinoya to open 50 Philippine stores after Jollibee JV | QSRMedia Asia
,Philippines
1 view

Yoshinoya to open 50 Philippine stores after Jollibee JV

Jollibee is counting on Yoshinoya’s potential for delivery services amid varying restrictions on restaurants' dining capacity.

Asian fast food heavyweights Jollibee and Yoshinoya have teamed up to expand the Japanese restaurant chain in the Philippines.

In a disclosure to the local stock exchange, Jollibee Foods Corporation said it established a 50-50 joint venture with Yoshinoya International Philippines. The joint venture company will be the new franchisee of Yoshinoya in the country, subject to regulatory approval.

The terms of the deal were not disclosed.

“We are very pleased to enter this joint venture with the largest food service company in the Philippines. Jollibee will certainly have a significant positive impact on Yoshinoya’s business in the country, with its extensive consumer knowledge, operational focus and presence in the Philippines,” Yoshinoya Holdings Co. Ltd. President and CEO Yasutaka Kawamura said in a statement.

The Japanese chain, known for its signature beef bowls, currently operates three outlets in the Philippines. Jollibee is counting on Yoshinoya’s potential for delivery services amid varying restrictions on restaurants' dining capacity.

"Yoshinoya's food, particularly its signature Gyudon beef bowl, holds very well for delivery," Jollibee said.

Yoshinoya, which has more than 2,000 stores worldwide, is the latest addition to the company’s global franchised brands, which includes Burger King, PHO 24, and Panda Express. Jollibee is aiming to have around 400 stores for its foreign franchised brands in the Philippines.

“Yoshinoya will be a strong addition to our presence in the country. I am confident that this is the beginning of a long-term and much larger partnership,” Jollibee Chairman Tony Tan Caktiong said.

Get QSRMedia Asia in your inbox
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The country’s health ministry said the government will review the measures in two weeks.
The upcoming opening will also be the brand’s Southeast Asian debut.
The commemorative store is located on Des Voeux Road in Central.
A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.
The fast food conglomerate partnered with DoubleDragon Properties Corporation.
Deliveroo customers will be the first to avail of the item
Restaurants' sales were up 89.5%.
The group said take-out sales and government subsidies helped.
Delivery Hero has been trying to sell Yogiyo in order to acquire Woowa Brothers.
The outlet features a 168-seater space with 9 food stalls. 
There are currently 16 Shacks open in the market.