Malaysia
Subway Malaysia celebrates family, togetherness during Ramadan in new campaign
It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.
Subway Malaysia celebrates family, togetherness during Ramadan in new campaign
It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.
KFC Malaysia launches take on Ayam Percik
It boasts having authentic smoky flavours with "a kick of chili heat.”
Social Media Wrap Up: J.CO’s cafe au lait series; Starbucks Malaysia’s first upcycled merch; A&W Malaysia’s choco banana balls
Find out what QSRs have been up to on social media this week.
Taco Bell Malaysia selects GrowthOps Asia as marketing partner
The chain seeks to build its digital reputation in the country.
KFC Malaysia brings back Golden Egg Crunch as CNY approaches
The chain also introduced broccoli cheese balls as a new side dish option.
Shake Shack to open ten additional stores in Malaysia by 2031
The chain now expects to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia that year.
SSP expands Malaysian reach in new deal
The agreement will see SSP operate 29 units at Malaysia Airports Holdings Berhad airports.
KFC Malaysia operator QSR Brands picks banks for IPO: report
At US$500 million, the IPO would be the country’s biggest since 2017.
Social Media Wrap Up: Marrybrown’s 40th anniversary bowls; More chains unveil festive items; Max’s chocolate rice pudding
Find out what QSRs have been up to on social media this week.
McDonald’s Malaysia to open 200 more outlets within five years
It is in the process of hiring 10,000 workers as part of the expansion plan.
Five Guys opens first Malaysian restaurant
The chain says the outlet offers halal-certified meat and sauces.
KFC Malaysia launches cheesy take on Double Down
The new item is accompanied by the returning Zinger Double Down.
KFC, Pizza Hut operator in Malaysia encourages vaccination with new promo
QSR Brands is also donating 70,000 limited-edition KFC face masks to frontliners.
KFC commemorates Malaysia’s independence day with revamped spicy burger
The item is available across all stores nationwide.
KFC Malaysia operator QSR Brands weighs IPO revival: report
The company is seeking a market valuation of US$1.4 billion.
Marrybrown launches nasi lemak buy-one, get-one deal via Shopee
10,000 packs of the chain’s take on the national dish were allotted for the promotion.
Jollibee forms joint venture to open 120 stores in Malaysia
The JV company will possess the exclusive license rights to develop the fried chicken brand in West Malaysia.
