Press photo. /Starbucks
Starbucks India launches drinkware collection with fashion designer Manish Malhotra
The collection is inspired by the cultural heritage of Kashmir.
Starbucks India has partnered with fashion designer Manish Malhotra to launch a lifestyle drinkware collection.
The limited-edition collection features stoneware ceramic mugs, stainless steel tumblers, and an environment-friendly reusable cup, all adorned with exquisite Kashmiri motifs. These designs, inspired by centuries-old craftsmanship and the region's natural beauty, showcased the rich cultural heritage of Kashmir.
The collection showcases intricate patterns rich in cultural significance, reflecting the signature Kashmiri embroidery of the Manish Malhotra brand. With colour palettes ranging from charcoal black and regal golds to pristine whites and subtle carmines, this range embodies the luxurious essence of traditional craft with a contemporary twist.
Each piece of merchandise is accompanied by a personalized note from Manish Malhotra. In addition, Starbucks Rewards members will have exclusive access to a limited-edition collectable set, which includes a stoneware ceramic mug, a stainless-steel tumbler, and a personalized note by Manish Malhotra.
“We were thrilled to partner with Manish Malhotra, one of India's most prominent voices in fashion, to elevate our consumers' daily cup of coffee with his inimitable design language,” Sushant Dash, CEO of TATA Starbucks, said.
