Yum China named as retail food sponsor for 2022 Winter Olympics

The company plans to launch a series of Olympic-themed marketing campaigns.

Yum China was named as an official retail food services sponsor for the Beijing 2022 Winter Olympics, the operator said in an announcement.

The company’s brands, including KFC and Pizza Hut, are expected to be on site at the Olympic and Paralympic Winter Games in Beijing.

Yum China was also named as an official sponsor of the Chinese Olympic Committee through the end of 2024.

The sponsorship rights will also allow Yum China to use the Olympic marks and imagery of the Beijing 2022 Olympic Winter Games as well as marks of the Chinese Olympic Committee for advertising and promotional purposes.

It plans to launch a series of Olympic-themed marketing campaigns to “excite and inspire consumers.”

The 2022 Winter Olympics is scheduled to take place in February.