99 Pancakes collaborates with Warner Bros. Discovery to launch exclusive menu

The new menu is part of a campaign to celebrate a local favourite children’s TV icon.

Indian QSR 99 Pancake has entered into a collaboration with Warner Bros. Discovery to create an exclusive menu dedicated to local children’s animated TV show Little Singham.

The brand will be celebrating the titular characters birthday with new menu offerings such as the Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate. These special pancakes are available at a discount of 30%, while the waffles and Hot Chocolate are available at a discount of 15%.

The unique menu will be available across outlets located in Mumbai, Pune, Nasik, and
Hyderabad. 99 Pancake is also launching a social media campaign with special hashtags.

“We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India,” Azmat Jagmag, Head of Marketing, Warner Bros. Discovery, South Asia said.

First establishe in Mumbai in 2017, 99 Pancakes has a presence across 13 cities in India with over 40 outlets. Last year in May, the company raised INR65m ($782.5k) in a round of funding from a group of angel investors.

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