Indian ice cream legacy brand Giani’s launches premium ice cream bars
The new range aims to respond to changing consumer preferences.
Giani’s, the Indian dessert brand, has introduced a new range of Premium Ice Cream Bars.
The collection includes four varieties: a Belgian Chocolate Bar made with chocolate ice cream coated in chocolate and nuts; a Classic Almond Bar featuring vanilla ice cream covered in chocolate and roasted almonds; a Chocolate Noir option with dark chocolate ice cream and no added sugar; and a Mix Berry White Chocolate Bar that combines berry-flavored ice cream with a white chocolate coating and crunchy bits.
The company said this is part of its efforts to respond to changing consumer preferences whilst maintaining the quality and authenticity that have defined the brand for decades.
Founded in 1956 in Chandni Chowk, Giani’s has 400 stores in India and is targeting to reach 500 this year.
