, China

Alibaba unveils “smart-ordering” system

Customers at cafés and restaurants may soon place their orders in a machine via voice.

With the aim of enhancing the customer experience, Alibaba launched its “smart ordering” system – featuring software where order placements are addressed to a machine via voice recognition technology.

The new innovation from Alibaba Machine Intelligence Technologies boasts that the machine’s AI is able make as many order changes or corrections to update the order in real time.

Under its hardware is its breakthrough tech in spoken-language understanding, involving speech processing and natural-language processing. The research team behind the machine developed a mechanism to consider voice, visual features and other factors such as speaking pace, pauses, pronunciation and facial expressions. The team also placed a built-in reinforcement-learning model that allows revisions and intent detection.

“With the smart ordering machine as a perfect example, we believe the solution would greatly enhance the customer experience and make running a business more efficient,” said Yan Zhijie, head of Alibaba Machine Intelligence Technologies, who also noted that the technology can be applied beyond food and beverage ordering.

(Photo credit: Courtesy of Alizila)
 

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!