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Domino’s opens first container store concept in East India
The concept store is part of the pizza chain’s effort to reduce delivery time.
Domino’s India has opened its first container store at the Royal Global University, Guwahati.
The concept features a more compact restaurant layout, with dine-in customers eating al fresco. The first such store was unveiled in 2021 in New Zealand. The concept’s main goal is to reduce the delivery distance to ensure better quality pizza whilst reducing footprint area.
In India, Domino’s has been making efforts to cut down the delivery time to 20 minutes.
