, China
Stock photo /Unsplash

Luckin Coffee eyes SEA rollout

The Chinese coffee chain almost went bankrupt in 2020 following an accounting scandal.

Controversial Chinese coffee chain Luckin Coffee is plotting a debut in Southeast Asia, following its accounting scandal in 2020.

A report from DealStreetAsia said that the company is starting its recruitment process in Singapore across platforms such as JobStreet and MyCareersFuture and LinkedIn. Luckin Coffee was also reported to be in talks with new franchise partners in Thailand last year, with a possible expansion in cities outside Bangkok and Phuket.

The launch in SEA will be Luckin Coffee’s second attempt at an international expansion following India and the Middle East.

In 2020, the coffee chain was delisted from Nasdaq after it was found out that more than $300m in 2019 sales were fabricated.

Details of the expansion have yet to be disclosed.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!