Hollys Coffee tops South Korean coffee brands in customer satisfaction rating: report
Starbucks, however, bested its competitor brands in terms of product quality and store accessibility.
A recent survey has revealed that Hollys Coffee received the overall highest customer satisfaction rating (3.95 out of 5) amongst South Korean coffee brands in terms of customer service, products and impressions, the Korea Herald has reported.
Citing data from Korea Consumer Agency’s survey, the report noted that the coffee chain was followed by Starbucks (3.93) and Angel-in-us (3.86).
Starbucks bested its competitor brands in terms of product quality and store accessibility.
The local survey also showed that almost half of the 1,031 polled visit their choice coffee chains primarily due to proximity. Whilst near a quarter of the respondents said they seek coffee shops for their product’s taste.
Moreover, most of those surveyed said they spent an average of KRW 5,000 ($4.25) per visit at coffee shops.
Read full report here.
Photo Credit: Hollys Coffee Facebook