TECHNOLOGY | Staff Reporter, Malaysia

McDonald's Malaysia to scale customer engagement with Netcore partnership

Online ordering has been a key focus area for chain.

McDonald's announced it has selected customer experience platform Netcore to boost online conversions and deliveries in Malaysia.

The online ordering journey has been a key focus area for the McDonald's team, envisioning Netcore's AI-powered platform to help them smoothen the experience through enhanced email delivery and intelligent automation resulting in more orders for the brand.

The fast food giant said Netcore stood out due to “exceptional” customer success expertise and KPI [key performance indicator] ownership.

“We have a sophisticated user engagement and retention strategy at McDonald's, and Netcore's platform and vision are align[ed] with ours in creating continuous value for our customers. With Netcore's expertise, we trust that we will consistently connect with our customers through their user journey online, bringing feel good moments to them anytime, anywhere,” McDonald’s Malaysia senior director for digital customer engagement Zaid Hasman said.

“The customer-centricity of McDonald's as a brand reflects at every customer touchpoint. They are obsessed with delivering the right message to the right people at the right time, and so are we. The scale of McDonald's is exciting for us. With our unique expertise of serving brands in food-tech, we are confident of achieving astronomical results in an expedited timeframe,” added Netcore Solutions CEO for international business Abithad Bhaskar.

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