McDonald’s releases first NFT, launches new flagship restaurant

188 of the digital tokens will be given to some company employees and customers.

McDonald’s China has launched non-fungible tokens (NFT) and revealed plans to ramp up its expansion by next year.

The token, referred to as a “Big Mac Cube,” is based on the shape of the fast food chain’s eight-floor headquarters building in Shanghai’s central business district West Bund in southwest Xuhui.

McDonald’s China plans to distribute 188 NFTs at its newly opened Shanghai restaurant, located within the said headquarters,  to some company employees and customers.

“McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology,” McDonald’s China chief executive Zhang Jiaying said in a media release.

Investopedia defines NFTs as “cryptographic assets on blockchain with unique identification codes and metadata that distinguish them from each other,” which “cannot be traded or exchanged at equivalency.”

McDonald’s flagship China store can also serve as many as 200 customers and is home to Hamburger University, a training facility set up to train restaurant managers, middle managers and owner-operators.

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