Starbucks launches voice ordering with Bixby in South Korea

With the launch, Starbucks Coffee Korea is the first retailer to leverage Samsung’s Bixby to allow for end-to-end ordering and payment.

According to Chain Store Age, Starbucks Coffee Korea Co. has launched voice recognition ordering in South Korea by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices.

The features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store. Bixby allows members of Starbucks loyalty program (My Starbucks Rewards) in South Korea to place an order and pay through voice recognition “on command.”