Café Amazon to expand social enterprise project across 500 APAC cafes

As of May the community project there are more than 100 cafes with this initiative.

Café Amazon is set to expand its social enterprise project, Café Amazon for Chance, across 500 cafes in Asia Pacific before the end of 2027.

First launched in 2018, Café Amazon for Chance project aims to promote social equality and supports underprivileged groups, including the elderly, people with hearing impairment, people with learning difficulties, military veterans and their family members, by offering them barista jobs at Café Amazon. The project also provides training for these groups of people on essential working skills required at the café.

According to Racha U-thaichan, Senior Executive Vice President, Global Business, PTT Oil and Retail Business Plc. (OR), the parent company of Café Amazon, a large number of their franchisees had expressed interest to join the project which motivated them to expand the model across APAC.

"By replicating this initiative in other countries, we are keen to extend the benefits and opportunities to even more individuals and communities. We believe that the unique business model aims at creating a lasting impact on people and the planet is a universal language that people across the world are willing to embrace with open arms," added Racha.

As of May 2023, there are 122 Café Amazon for Chance branches in Thailand and one in Cambodia. Two more Café Amazon for Chance branches will be launched in Cambodia by the end of the year.