Here’s the follow-up on Jollibee’s viral commercial short films

The PH-based brand has made it a tradition to produce these films as a marketing strategy.

Jollibee once again successfully launched another commercial short film, this time in celebration of Mother’s Day.

The Philippine-based fast-food giant had made it a tradition to produce these commercial short films as a marketing strategy. The short film slash ads first made traction in 2017, when it featured a Valentine’s Day ad with a topic of lost love.

This time, however, Jollibee released a new ad in time for Valentine's Day, featuring a story sourced from the public.

“Since we launched #MyKwentongJollibee earlier this year, we have received hundreds of wonderful stories about how Jollibee has impacted the lives of so many Filipinos. From there, we were able to find the touching tale of Mommy Alma and Atticus which we hope will inspire everyone to express their love and gratitude for their mother’s unwavering love and endless sacrifices this Mother’s Day,” said Dorothy Dee-Ching, VP-Marketing of Jollibee.

As of today, the special short film gained 149k views on Youtube and reached more than 1.5m on Facebook, with more than 786k engagements.

Watch it here.