Potato Corner launches series of sustainability growth initiatives
The initiatives include engagement programs with local farmers.
Potato Corner will launch several sustainability growth initiatives in line with parent, Shakey’s Pizza Asia Ventures, Inc., sustainability framework, People Planet Pizza.
The key programs of the initiatives are engagement programs with local farmers, a partnership with Philippine-based charity group Gawad Kalinga, and the launch of the National Fries Weekend campaign.
Potato Corner announced its partnership with Gawad Kalinga (GK), a non-profit organization that aims to eradicate poverty in the Philippines, with the release of its newest limited-time offering Harvest Chips. Harvest Chips are made from potatoes sourced locally from farmers under the supervision of GK in Benguet, a province in the northern part of the Philippines. The potatoes are then processed into chips by GK’s Enchanted Farm workers.
Harvest Chips are available in select PC outlets where guests can discover a fun way to experience Potato Corner’s iconic flavours – this time partnered with homegrown potato chips. This new offering aims to help local farmers create a new income stream, which, in turn, is likewise in tune with PC's innovation play.
Last July, the kiosk-based fast-food franchise launched its landmark promotional campaign, the National Fries Weekend.
Potato Corner has had a longstanding tradition of holding a one-day promo for National Fries Day. This year, Potato Corner expanded the celebration into the National Fries Weekend, a four-day promotional event held in July across all Potato Corner outlets domestically and in select stores internationally, including those in Singapore, Myanmar, Cambodia, British Columbia, and the United Arab Emirates. For the duration of the event, guests buying a cup of Mega Fries domestically were entitled to a free cup of Large Fries.
“This year, we wanted to amplify the celebration of the National Fries Weekend to provide our guests with more opportunities to enjoy the offering, which, in turn, generates more business for our SME franchisees. By developing programs like these, we are able to support our franchisees, promote entrepreneurship, and foster valuable partnerships that prime the brand for long-term growth,” Vicente Gregorio, President and CEO of Shakey’s Pizza Asia Ventures, Inc. said.
Potato Corner was first established in 1992 as a small food cart. Through a pioneering franchising model, the brand became one of the largest kiosk-based chains and the leader in kiosk-based flavored fries in the Philippines. The brand was then acquired by Shakey’s Pizza Asia Ventures, Inc. in 2022.