Starbucks opens first signing store in Indonesia

This is the 17th signing store for the international coffee chain.

The international coffee chain Starbucks has opened its first signing store in Indonesia to help boost employment opportunities and social inclusion for the local deaf and hard-of-hearing communities.

The signing store will prioritise the hiring of staff from the local deaf and hard-of-hearing community, with employee aprons embroidered in sign language. Additionally, employees who can use Bisindo sign language will wear an ‘I Sign’ pin and customers will be able to order using a tablet.

“The inauguration of the signing store is a major achievement for Starbucks Indonesia as it celebrates its 20th anniversary in the market. The signing store demonstrates our commitment to creating a more inclusive and diverse work environment, and to widening access to all communities,” said Anthony McEvoy, Leader of PT Sari Coffee Indonesia, Starbucks licensee partner in Indonesia. 

The Jakarta outlet is the 17th signing store established by Starbucks globally.