CHAGEE
CHAGEE is a regional teahouse chain operated by Beijing Chaji Catering Management Co. Lt. It positions itself as the purveyor of the Original Tea Leaf of the Chinese Culture. CHAGEE has over 2,400 outlets in the world and has outlets located in Malaysia, Thailand, and Singapore.
CHAGEE unveils new permanent premium tea range
The brand is doubling down on the premiunisation of Long Jing tea.
Commentary
Design, Data, Discipline: The answer to attrition for QSRs in Asia