FooDee Global Concepts

FooDee Global Concepts is one of Philippine’s leading and largest multi-brand, lifestyle F&B groups and home of well-loved restaurants. Founded by Mr. Enrico Dee, the company owns, operates and franchises more than 180 restaurants nationwide.

Inside llaollao’s growth strategy in the Philippines

Its operator packaged the brand in its ‘affordable luxury’ business model.

Inside llaollao’s growth strategy in the Philippines

Its operator packaged the brand in its ‘affordable luxury’ business model.

Why ‘affordable luxury’ dining concepts are popular in emerging markets like the Philippines

Being an emerging market, consumers in the Philippines are price sensitive, that’s why most of Foodee GlobalConcepts’ brands are designed to be affordable.