EXECUTIVE INSIGHTS | Staff Reporter, Singapore

How to better engage your front-line employees in today's industry: Bryden Toh of Food Republic Singapore - Breadtalk Group

Becoming the employer of choice is essential to win the war of talent.

According to Food Republic's vice president (Food Atrium Division) for human resources Bryden Toh, consumers are now more conscious in connecting themselves to more information over their mobile devices. This has changed the business models in the QSR landscape, as well as marketing strategies and the required competencies for F&B employees.

“It is especially important and distinctive to a labour intensive F&B industry. The question is, how to better engage our front-line employees?” says Toh.

He says retention is more than just about offering a higher compensation package, an opportunity in career development, or a culture of an open communication.

“In our current business evolving model, companies needs to be people-orientated, resilient and digitalized to succeed. Besides enabling and empowering employees, engagement is critical to business success,” he added.

When asked about the biggest hurdles in the current landscape, Toh cited labour crunch in an ageing society. The ability to embrace technology without compromising flexibility and human touch was also highlighted.

Hear more from Food Republic’s vice president for human resources as he delves deeper to the engagement aspect of empowering employees in the first ever QSR Media Asia Detpak Conference and Awards on January 24, 2018 at the Grand Copthorne Waterfront Hotel in Singapore.

Bryden Toh is an accomplished human resources leader with more than two decades’ experience across different industries, including pharmaceutical, resorts & hotels, building consultancy, and adult education. His diverse experience includes stints in multinational company, listed company and small and medium enterprise.

In January 2016, he joined Breadtalk as human resource vice president of the FA Division. He also leads the global HR initiatives as productivity champion and improvement in the business process. Prior to joining Breadtalk, Bryden have experience in a fast paced business startup team, where he was involved in operationalizing manpower planning, training, designing of compensation packages, implementing relevant polices, as well as conceptualizing the necessary HR support and services to the business with more than 5,000 personnel.

The QSR Media Asia Detpak Conference and Awards will be on January 24 at the Grand Copthorne Waterfront Hotel Singapore from 8:30 AM to 4:55 PM.

If you are interested to attend the conference, you may contact Nikki at or at +65 3158 1386 ext 238.

Learn more about the event here.

#foodservices #RestaurantInformation #RestaurantNews #SGEvents #AsiaEvents #Breadtalk

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