, Hong Kong

Flash Coffee makes Hong Kong debut

Last month, it celebrated the launch of 100 stores regionally.

Singapore-headquartered Flash Coffee has made its Hong Kong debut, opening a site at Golden Centre in Sheung Wan.

The Rocket Internet-backed coffee chain is also looking to open new stores in Causeway Bay, Mong Kok and Wan Chai by the end of October 2021, with the target of reaching 50 stores by mid-2022.

This is the fourth international market for Flash Coffee, which previously declared intentions to also launch in Japan, South Korea, the Philippines, Malaysia and Vietnam as part of a 300-store growth plan.

“Hong Kong is already recognized as a city that is willing to embrace technology, and over the past few decades the city has also built up a reputation for its love of premium coffee – but so far, this has only been available at premium
prices. Flash Coffee intends to shake things up, by offering a new coffee culture built around technology, affordability and digitally-driven customer-focused solutions," managing director Jonathan Tsao said in a media release.

Last month, it celebrated the launch of 100 stores regionally.

The Hong Kong launch also follows Flash Coffee’s Series A funding round led by tech investment firm White Star Capital last April, where it secured US$20 million.

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