FAST CASUAL | Staff Reporter, Indonesia

Fore Coffee eyes 100 more stores in Indonesia

The brand currently has 35 sites across Jakarta.

Fore Coffee is aiming to open 100 more outlets by the end of June, the company announced.

The Indonesian on-demand specialty coffee startup raised an additional US$1 million in its Series A funding, rounding it up to US$9.5 million recorded since January. It has already doubled its outlet growth from 19 outlets to 35 across Jakarta within two months.

The coffee chain was founded in August 2018 by East Ventures’ Robin Boe and Elisa Suteja with an online-to-offline e-commerce approach.

Its app, which has recorded more than 500,000 downloads, has an ordering process that is integrated with existing payment platforms like OVO and Go-Pay.

“With Fore Coffee, the inconvenience is removed completely, and people can get on with doing other, more productive things – and then the next thing you know, there’s a coffee in your hand, ready to keep you going,” Boe said.

Fore Coffee also supports local coffee farmers purchasing a total of 6.5 tonnes each month, which translates to 137 hectares of coffee plantation land area being cultivated by 600 farmers each year.

The company says its platform currently serves 10,000 cups of coffee a day, with 85 percent of the cups being ordered through the app and delivered to customers. Fore Coffee has grown from 90 employees to a staff of 200, half of which are baristas.

Photo credit: Fore Coffee Facebook

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