,Hong Kong

Japan's Afternoon Tea Tearoom opens first branch in Hong Kong

The chain looks to offer omotenashi-style hospitality.

Japanese-headquartered Afternoon Tea Tearoom announced the opening of its first branch in Hong Kong, offering a casual afternoon tea experience in a tourist hotspot.

Located in Tsim Sha Tsui, the tearoom chain offers sweets and a variety of foods such as sandwiches and pasta, plus selected teas and drinks. It promises to offer a style of hospitality, called omotenashi, which is found in Japan.

The company offers a training programme in Japan for the Hong Kong staff of its partner Tearoom (HK) Limited to learn the company's concept, menu and way to serve customers.

"Hong Kong is a culturally diverse society and people here are familiar with afternoon tea culture,” said Ivy Company, Sazaby League company president Ryuhei Tsukada.

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