Bo's Coffee sticks to local expansion plans
The Philippine-based coffee chain shelved its foreign expansion plans until 2020.
Holding off on their earlier plans to expand internationally, Bo’s Coffee says they plan to reach a local milestone of 200 branches in the country in the coming years.
As reported by Sun Star, the announcement comes after the company recently launched its first overseas expansion in Qatar. Bo’s Coffee Founder Steve Benitez said that the company is planning to open 20 to 24 new locations by the end of 2018, adding onto its existing network of 102 operating branches.
“The Qatar opening was long overdue. Finally, we have opened it. Our partners there are planning to open three to five more branches. We are happy to hear that despite minimal marketing, the coffee shop there is doing well. However, the plan is to grow the brand locally first before we expand aggressively in other countries,” Benitez said.
Much of the focus of the expansion will be centered around the Luzon area, which holds consumers in higher populations and with higher spending power.
He also announced that they are planning a transition into a newly altered franchising system which offers two franchise categories, splitting them into regional and territorial franchisees.
Bo’s Coffee sources its coffee beans locally from the highland farmers of Sagada and Benguet in the Mt. Province, Mt. Kitanglad in Bukidnon, Mt. Apo in Davao and Mt. Matutum in Tupi, South Cotabato.
(Photo credit: Bo's Coffee Facebook page)
