Burger King Taiwan partners with Appier to launch personalised marketing campaigns

The partnership enabled Burger King to create targeted incentives for customers.

Burger King Taiwan has partnered with software-as-a-service firm Appier to create more personalised marketing campaigns.

Through the partnership, Burger King leveraged Appier’s AI solutions to create highly-interactive, personalized marketing campaigns.

Appier’s AI-powered Personalization Cloud analyzes user behaviour on a website. Once it detects a user's intent to leave the site, the system will automatically trigger a pop-up window with a discount offer. 

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The approach effectively retained customers by converting them into buyers and yielded a conversion rate of 31%. Furthermore, Appier assisted Burger King Taiwan to set up various reward thresholds based on current cart value, incentivizing customers to purchase more. This tactic achieved an average click-through rate of 27%, thereby boosting the overall order value.

Building upon the success of its physical stores, Burger King Taiwan strived to amplify its online sales and cultivate customer loyalty. With Appier’s AI-powered Personalization Cloud, marketers can access an extensive selection of creative modules, allowing them to seamlessly create various promotional campaigns, irrespective of their programming expertise.

For example, during the Double 12 campaign, Burger King Taiwan utilized a webpage countdown timer to create a sense of urgency, resulting in a 6% increase in conversion rate. Additionally, for the grand opening of a new store, Burger King Taiwan used the built-in creative design module to create the lucky draw game and deliver coupons in a fun and interactive way, which achieved a 50% discount code utilization rate.

"Burger King Taiwan is committed to embracing new technologies and using creativity to drive sales. With AI data analysis and segmentation capabilities, we can develop personalized marketing strategies based on customer insights, delivering engaging and precise messages and offers to each customer, and seizing every communication touchpoint,” Karin Jiang, Marketing Director of Burger King Taiwan said.