Dairy Queen announces entry to Hong Kong, Macao, and Taiwan
It also plans to expand in Qatar.
International Dairy Queen, Inc,. through its wholly owned subsidiary American Dairy Queen Corporation, has announced that it signed multiple deals to open Dairy Queen restaurants in new markets, Hong Kong, Macau, and Taiwan, whilst also growing its restaurants in Qatar.
The deal commits to opening a total of 187 Dairy Queen restaurants across four markets. The expansion will be a mix of treat-only and hot food and treat concepts.
In Hong Kong, Dairy Queen’s partner Shanghai Dairy Queen Limited will open 60 DQ restaurants in Hong Kong and 12 restaurants in Macau before 2034.
Forty-eight will be treat locations and 24 will be hot food and treat locations.
Meanwhile, Taiwan-based SFB Corporation Limited, along with Shanghai Dairy Queen Limited, will open and operate 100 new DQ restaurants in Taiwan before 2034. Seventy will be treat locations, and 30 will be hot food and treat locations.
Qatar-based Al-Majid Jawad W.L.L, will open 15 new DQ restaurants in Qatar by 2030, of which five will be treat locations and 10 will be hot food and treat locations. This deal adds to Al-Majid Jawad W.L.L’s existing 10 DQ restaurants in the country.
The first location to open under these new deals is in the world-renowned Taipei 101 tower in Taipei, Taiwan.
