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India's Himalaya Food International forays into fast food
It launched its first fast food brand BURGERS'N'FRIES in Delhi-NCR.
According to Economic Times, BURGERS'N'FRIES will serve a range of veggies, mushrooms and cottage cheese burgers, as well as rock salt, masala and garlic pepper fries along with specially made healthy, therapeutic, anti-inflammatory soft drinks. The company further plans to set up 500 brand outlets following franchising business model by 2019.
The products have been recently soft-launched at a company owned retail outlet in Delhi-NCR. The food processing, manufacturing, and exporting company Himalya Food has been in operation since the past four decades through its two modern (ISO 22000 certified) facilities in North & West India.
