Korean fried chicken chain BHC Chicken opens in Singapore

This is part of the group’s effort to launch in SEA.

Korean fried chicken chain BHC Chicken has opened its first store in Singapore as part of its effort to enter the Southeast Asian market, Yonhap reports.

The store opened at a shopping complex in Marina Square located on Marina Bay, a popular tourist spot, on Wednesday.

The store plans to serve not only fried chicken but other Korean street food as well, such as a dish related to "tteokbokki," a popular Korean snack made from rice cake and red chili pepper sauce, and fish cake soup.

BHC Group, the operator of BHC chicken, has been expanding its chicken franchise business overseas by opening new stores in key markets such as Malaysia, Hong Kong and Los Angeles.

BHC chicken is South Korea's largest chicken franchise by sales, logging 507.5 billion won ($378.8m) in sales in last year.