, Indonesia

Paris Baguette opens two more outlets in Indonesia

The openings come five months after the bakery chain entered Indonesia in partnership with local retailer EFN.

Paris Baguette continues its expansion in Indonesia, announcing the opening of its 3rd and 4th stores in Jakarta and Bekasi, respectively.

The third outlet, located at Pondok Indah Mall 3, features an island concept with an interior design inspired by the French Garden Conservatory. Several new pastries, salad and hot meals menus​ were also introduced.

“This outlet brings a chic yet stylish Parisian feel, so that it can not only spoil the taste buds of visitors but also spoil the eyes with an attractive interior design,” Gabrielle Halim, CEO of Erajaya Food & Nourishment (EFN), said in an announcement.

The fourth one, meanwhile, is located on the first floor of the Summarecon Mall.

Paris Baguette’s growth in Indonesia stems from a joint venture between EFN and Paris Baguette Singapore, and is operated by PT Era Boga Patiserindo, a subsidiary of EFN.

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