FRANCHISING | Staff Reporter, Malaysia

Taco Bell Malaysia opens first restaurant

The brand also introduced the “Bell Rice Bowl”, featuring Malaysian-made sambal.

Taco Bell has officially opened its first store in Malaysia last 2 April, located in Cyberjaya.

Key features of the 50-seater restaurant include the centrepiece mural art described as an “interpretation of how the spirit of Malaysian culture and the Taco Bell brand are perfectly blended”, an open-kitchen theatre where fans can watch their meals being prepared, free WiFi access throughout the restaurant, multiple stations to charge customer’s mobiles and laptops and buzzers to inform customers when their food is ready for pick up.

“The two-storey restaurant design features Taco Bell’s signature iconic styles throughout the building from the rainbow-coloured Taco ceiling to our indoor sunroom with high glass panels, reflecting the brand’s youthful Taco Bell spirit,” said Harris Beh, Taco Bell Malaysia’s franchise operator.

The brand also introduced the “Bell Rice Bowl”, featuring Malaysian-made sambal.

To adhere to strict health protocol, the chain implemented socially-distanced seating, where they sanitize all high-contact surfaces in the restaurant every 30 minutes. All staff members wear gloves and masks, temperature checks are required for entering the restaurant, and hand sanitizers are placed in “convenient” locations.

“We plan to roll out Taco Bell to the urban areas across Malaysia so many more food lovers will be able to enjoy this exciting cuisine. They will have the choice of dining in or ordering take away, whereas delivery will be available in the near future,” added Beh.

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