Published:
US-based White Castle arrives in China
It opened two stores in Shanghai this summer.
According to The Columbus Dispatch, the stores are part of a partnership with the Chinese private-equity company ClearVue Partners.
White Castle has about 400 company-owned locations in the U.S. but is reportedly looking at ways to grow.
“We view it as an emerging opportunity,” said Jamie Richardson, White Castle’s vice president. “There is a growing hunger for Western culture and food in Shanghai, and we have an iconic American brand.”
The menu includes new items unique to Shanghai with spicy tofu slider and a smoked-duck slider with sweet cherry sauce.
The company sent 45 employees to China to help train Chinese employees and open the two stores.
Click here to read more on The Columbus Dispatch.
