Southeast Asia food delivery market surges to $22.7b

Grab continues to control more than half of the market.

Food delivery in Southeast Asia rebounded in 2025, growing 18% year-on-year compared 13% in 2024, the second consecutive year of double digit growth following years of post-pandemic recalibration, a report by Momentum Works revealed.

All six markets in SEA recorded double digit growth, with Thailand emerging as the fastest-growing market at 22% YoY.

According to the report, increase in users of food delivery apps were the reason for the increase in GMV. In a separate report by PwC, 48% of consumers in Asia order takeaway for delivery compared to 34% globally.

However, average order value has dipped, due to platforms affordability initiatives.

Growth is coming from more people, not bigger baskets. GMV growth is now driven by user expansion and higher order frequency, while AOVs are trending down slightly due to platforms’ affordability pushes.

Delivery platforms continue to compete in affordability. According to the report platforms converged on low-cost propositions to expand mass-market demand, intensifying competition but also meaningfully enlarging the overall market.

Food discovery is becoming content-led, voucher-driven and algorithmically curated, both inside apps and via TikTok-style surfaces.

Grab continues to lead the market at around 55% market share followed by ShopeeFood overtook Foodpanda in GMV terms.