Brooklyn-based ice cream Van Leeuwen opens first shop in Singapore
The brand partnered with Caerus Holding for the launch.
Brooklyn-based ice cream brand Van Leeuwen will open its first international ‘scoop shop’ in Singapore, this August at the Orchard Central.
The ice cream shop will have a dedicated scoop shop-and-dine serving a menu of ice cream and vegan ice cream with classic flavours such as Sicilian Pistachio, Earl Grey Tea, and Mint Chip, alongside all-American favourites like Honeycomb, Marionberry Cheesecake, Praline Butter Cake, and more.
Van Leeuwen Ice Cream Singapore is managed by Singapore-based lifestyle and F&B Group Caerus Holding.
"Throughout the years, Caerus Holding has consistently focused on orchestrating affordable luxury experiences through our unique array of brands. The privilege of becoming Van Leeuwen's partner for their first foray into Asia engenders a deep sense of appreciation and exhilaration in us," Vijay Pillai, CEO of Caerus Holding said.
Van Leeuwen is a cult-favourite ice cream brand from Brooklyn, New York started by brothers Ben and Pete Van Leeuwen and Laura O’Neill. The brand first started out as an ice cream truck on the streets of New York City in 2008. Today, it is a national phenomenon with over 50 scoop stores in America, known for serving honest-to-goodness French ice cream made with double the amount of egg yolks and vegan ice cream made the traditional way.