Weekly Global News Wrap: More price hikes for Starbucks; McDonald’s celebrates Lunar New Year with app-exclusive concert; Shake Shack promotes new chicken sandwich with dating site
Here is a summary of the most interesting news stories of the week from around the world.
Starbucks said it is planning more price hikes to mitigate cost pressures, including inflation. The coffee giant said it has not seen “any meaningful impact to customer demand" despite higher prices. Read more from CNN.
McDonald’s celebrated Lunar New Year with a partnership with music company 88rising, offering three digital experiences. The “Golden Start” campaign will start with a Dumbfoundead content series and culminate with a Masiwei concert, available exclusively on the fast food chain’s U.S. app. Read more from Nation’s Restaurant News.
Domino's is offering a US$3 discount to customers who pick up their own orders, seen as part of the chain’s plan to move customers away from delivery. The pizza chain previously said in an earnings call that staffing levels declined. Read more from Business Insider.
Wingstop is opening a cashless, digital-focused prototype in the U.S. city of Dallas that does not offer dining tables in its lobby. The concept will serve as an innovation lab to test new equipment and restaurant configurations, and is part of the chain’s goal of reaching 100% digital transactions. Read more from Restaurant Dive.
Shake Shack and Doordash have partnered to launch a temporary dating site to promote the chain’s spicy buffalo chicken sandwich. Customers who visit LetsEatCute.com from February 3 to 15 can create a dating profile, upload a selfie and share how spicy they like their food. Those who ‘match’ will receive a promo code for a free sandwich as part of a qualifying order via DoorDash. Read more from Marketing Dive.