Campaigns

Schmatz offers TinDLE Karaage, Hamburg steak in 2 Tokyo locations

It is one of Japan’s top casual dining destinations.

Weekly Global News Wrap: KFC, Pizza Hut pull out from Russia; Fox wants Pret a Manger in Israel; Domino’s Pizza names new CFO 

Here is a summary of the most interesting QSR news stories of the week from around the world.

Subway Singapore wants customers to walk more with first challenge-based activation

The campaign gives a chance to win cash prizes of up to $3,000.

KFC celebrates 45th year in Singapore with multi-sensory installation

The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.

Weekly Global News Wrap: Panera calls off SPAC deal; McDonald’s virtual camp; Taco Bell experiments with snack foods again

Here is a summary of the most interesting QSR news stories of the week from around the world.

Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

OldTown White Coffee lauded for “comprehensive” animal welfare policy

The new policy will apply to all of OldTown's 230-plus restaurant locations locally as well as in Singapore, Indonesia and China.

KFC Malaysia launches 11 NFT artwork pieces

Fans can get their hands on eight of these exclusive NFTs at OpenSea whilst the remaining three will be up for grabs in a social contest on KFC’s Instagram page.

Jollibee pays tribute to strength, selflessness of mothers in latest video

Inspired by a true story, the video highlights mothers facing various challenges but ensuring their families’ safety and happiness.

Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions

Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.

Subway Malaysia celebrates family, togetherness during Ramadan in new campaign

It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.

Flash Coffee adds in-app donate button to bolster plastic neutral campaign

Its Japan operations will pilot switching to paper cups for iced drinks this month.

KFC Singapore eyes 40% increase in breakfast sales over next three years

The chain has been seeing success in introducing new items for the daypart.