, Malaysia

Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard.

Flaunting his “Malaysian spirit” along with a Tuna sub and the limited-edition Seafood Patty Sub, those in the area can catch Sabweh’s One Foot Closer 3D scene from June 10 to July 2022.

Sabweh, the brainchild of Malaysian artist Ernest Ng, first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

“The culture and personality of Malaysians has always been an important element in my work. I
truly hope Sabweh can bring joy to the people while embracing the unique way Malaysians love
Subway,” Ernest said on the design of the mascot.

Sabweh is also featured in upcoming “Subway Mini World” exhibitions in July 2022. As part of the exhibitions, Sabweh is “travelling” across the states with the first exhibit happening at Tiffin at The Yard in KL and the second popping up in Queensbay Mall, Penang the week after.

Throughout the exhibit, guests will be taken through a journey of miniature Malaysian landscapes crafted by MinNature Malaysia.

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