, Malaysia

Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard.

Flaunting his “Malaysian spirit” along with a Tuna sub and the limited-edition Seafood Patty Sub, those in the area can catch Sabweh’s One Foot Closer 3D scene from June 10 to July 2022.

Sabweh, the brainchild of Malaysian artist Ernest Ng, first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

“The culture and personality of Malaysians has always been an important element in my work. I
truly hope Sabweh can bring joy to the people while embracing the unique way Malaysians love
Subway,” Ernest said on the design of the mascot.

Sabweh is also featured in upcoming “Subway Mini World” exhibitions in July 2022. As part of the exhibitions, Sabweh is “travelling” across the states with the first exhibit happening at Tiffin at The Yard in KL and the second popping up in Queensbay Mall, Penang the week after.

Throughout the exhibit, guests will be taken through a journey of miniature Malaysian landscapes crafted by MinNature Malaysia.

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.